Digital Marketing Specialist, User Demand Generation

The Digital Marketing Specialist, Demand Generation, is responsible for the development and execution of demand creation programs and driving integrated campaigns. This individual has proven experience with demand generation and marketing automation systems (Marketo preferred) as well as CRM systems (HubSpot) and other lead generating technologies.

The Digital Marketing Specialist, Demand Generation, position requires a strategic thinker, problem solver, and a person that possesses a well-rounded digital skillset. This position reports to the Director of Marketing, User Acquisition, Retention and Growth.

Primary Responsibilities:

  • Works closely with sales to develop and execute integrated demand generation programs that support sales enablement and pipeline growth

  • Leverages a wide variety of outbound and inbound marketing channels including: email, content marketing, search and social advertising, PPC, etc.

  • Utilizes marketing automation tools, CRM and data analysis to bring scale to demand generation programs

  • Measure and analyze data to report on campaign performance and to develop recommendations for improvement

  • Optimize the lead-to-customer conversion rate throughout all marketing touchpoints

  • Ensures marketing design meets or exceeds industry standards

Requirements & Qualifications:

  • Bachelor’s degree in business, marketing, statistics, or similar relevant concentration 3-4 years hands-on B2B experience in inbound and demand generation (lead generation and nurturing, campaigns execution and measurement)

  • Creativity is a must; bringing new ideas to the table is a key to success in this role

  • Strong data analysis skills, with the ability to extract and interpret data from various sources to develop creative solutions and business decisions

  • Strong collaboration skills; able to develop and maintain effective relationships with peers, vendors, and internal stakeholders

  • Experience with list building, management, cleansing, de-duplication, and segmentation

  • Experience including, but not limited to: email marketing, website marketing, PPC, SEO, retargeting, social marketing

  • Intermediate to advanced spreadsheet capabilities including functions, pivot tables, and lookups

  • Marketo Certified Expert highly preferred

  • HubSpot certification a plus
     

**Hart Energy is an Equal Opportunity Employer.**