Hart Energy ranks among the leading providers of news, data and analysis for the global energy industry by providing specialized data products and member-only subscription services to oil and gas professionals. The company proudly offers a competitive benefits package, 401(k) plan, 21 paid time off (PTO) days, 15 paid holidays, flexible work schedule and much more.

 

SUMMARY:

The Director of Marketing, User Acquisition, Retention and Growth is responsible for the development and execution of digital-based customer acquisition and retention programs and campaigns for driving increased subscription revenues and audience growth. The ideal candidate has demonstrated experience in growing paid circulation of digital subscription-based products and has a track record in building CLV and executing campaigns and measuring results using leading edge digital marketing tools and BI software.

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An effective Director of Marketing, User Acquisition, Retention and Growthr will be entrepreneurial, results-driven, a creative thinker, problem-solver, and possess both a brand and quantitative marketing skillsets. This position reports to the Vice President of Marketing.

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CORE RESPONSIBILITIES:

• Develop and execute the marketing strategy to achieve measurable results with quantifiable ROI

• Create, execute, and report on results through deployment of multi-channel programs across channels that include: email, content marketing, search and social advertising, and PPC

• Leverage marketing automation tools, CRM and data analysis to bring scale to demand generation programs

• Analyze data to report on campaign performance and to develop recommendations for improvement

• Create highly-effective marketing messages that resonate and drive action

• Market Anaylsis

• Market Planning

• Integrated Marketing Campaign Design

• Copy Writing

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REQUIREMENTS & QUALIFICATIONS:

• Bachelor’s degree in Marketing, Communications, or similar relevant concentration

• 5+ years successfully marketing and growing B2B subscription products

• 5+ years hands-on experience in inbound and demand generation (lead generation, nurture campaigns, and audience segmentation)

• Basic HTML and CSS skills

• Experience with marketing automation platforms (Marketo preferred, but not required)

• Strong data analysis skills, with the ability to extract and interpret data from various sources to develop creative solutions and business decisions

• Creativity is a must, bringing new ideas to the table is a key to success in this role

• Strong collaboration skills; able to develop and maintain effective relationships with peers, vendors, and internal stakeholders

• Experience with target list building, management, cleansing, and segmentation

• Experience with email marketing, web marketing, PPC, SEO, retargeting, social marketing

• Microsoft Excel skills, including formulas, functions, pivot tables, and lookups

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*Hart Energy is an Equal Opportunity Employer.

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