Marketing Specialist, Advertiser Demand Generation

Hart Energy ranks among the leading providers of news, data, and events for the global energy industry. We have produced some of the most highly attended and broadly acclaimed industry conferences and exhibitions.

 

Hart Energy offers a competitive benefits package, 401(k) plan, 21 Paid Time-Off (PTO) days, 15 paid holidays, flexible work schedule and much more.

 

SUMMARY:

We are looking for an enthusiastic marketer who loves to generate leads and contribute to sales.

 

The ideal candidate brings enthusiasm for contributing to a results-driven marketing team. This position requires a strategic thinker, problem solver, and a person that possesses a well-rounded digital skillset. This position reports to the Director of Marketing, Conferences and Media.

 

WHAT WE ARE LOOKING FOR:

  • Works closely with sales to develop and execute integrated demand generation programs that support sales enablement and pipeline growth

  • Leverages a wide variety of outbound and inbound marketing channels including: email, content marketing, search and social advertising, PPC, etc.

  • Utilizes marketing automation tools, CRM and data analysis to bring scale to demand generation programs

  • Measure and analyze data to report on campaign performance and to develop recommendations for improvement

  • Optimize the lead-to-customer conversion rate throughout all marketing touchpoints

  • Ensures marketing design meets or exceeds industry standards

 

PREFERRED SKILLS & QUALIFICATIONS:

  • Marketo or HubSpot Certified Associate

  • Google Ads Certification

  • Google Analytics Certification

  • 1-2 years marketing copywriting experience

  • Basic HTML/CSS competency

  • Interest in the energy  industry is a major plus

  • Degree in Business, Marketing, or related field

 

*Hart Energy is an Equal Opportunity Employer.