Marketing Automation Manager

Forty Five Consulting Group is a boutique executive search firm based in Houston, Texas.  It was founded on the principle of getting back to basics in recruiting.  Our goal is to present our clients with quality talent while providing a positive experience for our candidates.

Please visit www.fortyfivegroup.com for more career opportunities.

 

We are actively interviewing candidates for Marketing Automation Manager.

SUMMARY:

The role of Marketing Automation Manager makes strategic recommendations governing the marketing automation system. Works closely with marketing, conferences, and sales to architect the marketing automation framework, including lead generation, segmentation, and email marketing.

 

  • Administers the marketing automation system, including strategic program design, data integrity standards, and systems optimization.

  • Partners with marketing and sales stakeholders to understand the buyer's journey, ensuring long-term availability of data from lead to prospect to customer.

  • Serves as email marketing expert across divisions, providing strategic support and guidance, as needed, with regard to best practices, reputation management, and technical specifications regarding email and email compliance.

  • Sets data hygiene standards for importing, exporting, updating, and cleansing data; monitors data hygiene in and out of the marketing automation platform.

  • Provides documentation and training to support the marketing team.

  • Maintains roadmap for marketing automation platform based on strategic marketing goals and business objectives.

 

Requirements

  • 4+ years of experience in marketing automation (Marketo preferred)

  • Marketo Certified Expert

  • Familiarity with CRM, webinar and event management integrations